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Field notes from signal-based teams.

Mostly playbooks, sometimes engineering, never thought-leadership.

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01 ▲▲

Triggering off Series B rounds — the four-week window most teams miss.

Series B is when budgets unlock, but the door closes fast. Here's what to send, to whom, in what week.

Rohan Mehta · GTM Lead
02 ●●●

Dedup at scale: how we collapse five sources of the same hire into one signal.

Inside the agent pipeline that decides whether two events are "the same news" or "two different signals".

Priyanka Gupta · CTO
03

How Cascade booked 22 meetings off M&A signals in 8 weeks.

The acquisition-window play. When parent companies change, tooling reviews open. Here's how one pilot worked.

Ananya Pillai · CS
04 ◯◉

Why we don't scrape LinkedIn, even when customers ask.

The hard line. What we do source from public profiles, and what we deliberately don't.

Aditya Tandon · CEO
05

Scrapling + BullMQ + Postgres: how we built the signal pipeline.

The technical post. Six signal sources, one event log, four-minute latency. The stack and the trade-offs.

Saksham Roy · Eng Lead
06

The exec-move outbound: 30-day window plays.

New VP Sales = the team is shopping. Here's how to land on the shortlist in week one.

Mira Khan · GTM EMEA
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